America's #1 Balance Bike Destination

America's #1 Balance Bike Destination
America's #1 Balance Bike Destination

24 October 2007

Sword rattling on hold..

..for a little while. Dear wife and I are developing a business plan which we will hopefully begin to execute full throttle very soon. It's still incubating and in need of some serious coordination with potential partners (not investors). Needless to say, it's a business which involves two things I love: bicycles and children. It's planned to be a full time career for Ebru, but my hope is that it can grow into something which replaces my current income (heck even 1/2 of it and I'll quit!). That's the dream. So for those with an interest in what this is all about, you are invited to peruse the blog I've prepared (I have less than an hour into this so don't expect too much!)


Anonymous said...

Great concept, and branding (Bikea!).

Good Luck!

Anonymous said...

The google ads at the top of your new site are for stores that sell children's bikes! You may not want to take your competitors ads on your site :)


Murat Altinbasak said...

Thanks Metin. I just hope I don't get sued.. There's a squatter sitting on the domain though.. Pisses me off. I bought all the others, but who cars about ".org" and ".info"?

Hakan, highly doubtful for that to happen. Besides, we're selling a high end bike that costs more than many adult bikes out there. Not everyone can afford the brand we represent, so if they want to buy a cheap knock-off, I may as well advertise them and make a buck.

Hans said...

Good idea, now the positioning.
Dutch bike manufactures might be interested?
Bikea...too Swedish..they drive their rather a Volve or Saab than a bike...association with ikea is not good..))
Sorry Metin...but we can help Murat out?
If he makes more than 100.000 usd, he might pay us...for sure!

Murat Altinbasak said...

Actually Hans, IKEA is viewed VERY favorably here in the US. Those guys are printing money, the stores are packed.. so any association with it is a good thing. Now to find a lawyer..

Phantom said...

Guess who is a lawyer Murat :). Your favorite Armo. I would ditch the Bikea mark. You might go unnoticed for a while, but once your business and brand start catching on, which hopefully they will, Ikea might take offense at your dilution of their brand. Then you'll either have to change the brand, just when it has taken off, or you'll have to fight Ikea. The average trademark infringement suit in the U.S. from start through trial costs close to $1 million.

Murat Altinbasak said...

Thanks for the advice. I think we'll try to use the "weebike" name more. Besides, some squatter in CA already owns (an omen perhaps, or could be Ikea who reserved it)
We don't really expect to be a big player. Mainly direct selling, word of mouth, Ebay, home demos and rentals.. but you're right, Ikea could get pissed off for sure. Be nice if they somehow became a partner with us.. Imitation is the sincerest form of flattery.. except when money's involved.
Thanks again.